During work at sakowski.studio, a new creative direction was developed for Chleboteka following its rebrand - Jak po masle (Smooth Like Butter) - helping the brand connect with a newly defined target audience. Work included influencer campaign concepting for the online store and a sold-out product launch event for the new chocolate collection.
* Exact figures withheld out of respect for client data privacy.
During work at sakowski.studio, a TikTok strategy was built to grow brand recognition by tapping into the real needs and daily habits of the target audience. Content was built around POVs and voiceovers, incredibly engaging formats that people genuinely wanted to watch, save, and share.
| KPI | Before | After | Growth |
|---|---|---|---|
| Impressions | 433 | 21 750 | +4,922% |
| Likes | 17 | 480 | +2,724% |
| Comments | 0.44 | 8 | +1,718% |
| Saves | 0.33 | 42.6 | +12,809% |
Zeccer needed awareness for a printing service inside Zabka stores with zero brand recognition. I built a TikTok-native strategy connecting resonant formats with subconscious education about the service. The content felt organic to the platform while delivering the brand message - people learned the service existed without being sold to.
Full launch campaign for ZOA Pilates - a premium reformer and wellness studio. Built the content strategy from zero: brand voice, content pillars, visual direction. 74.5% of impressions came from non-followers, validating the discoverability approach.
Verified via Instagram Insights
AROUND
AND FIND
OUT.
Stockholm food events startup. Solely responsible for all social media and marketing - creative direction, video production, editing, community management, newsletter, and B2B materials. Designed and ran an offline awareness campaign using QR-coded posters across high-traffic Stockholm locations.
ManyChat automation architecture for a premium dental and aesthetic medicine brand. Keyword-triggered DM sequences and comment-to-DM funnels built to convert content engagement into qualified leads, achieving an average 82% comment-to-DM CTR across active automations.
Pre-launch creative campaign for I'm So Tosti — smash toast concept with a distinct identity and personality. Built the full brand world: concept, tagline, tone of voice, and visual direction for the launch.
