Content can look good and still fail to work. I identify what's broken in a brand's communication - the gap between the brand's message and its audience's needs - then close it through clear creative direction and content strategies that resonate and deliver real results.
During work at Social Bloom, a new creative direction was developed for Chleboteka following its rebrand - Jak po masle (Smooth Like Butter) - helping the brand connect with a newly defined target audience. Work included influencer campaign concepting for the online store and a sold-out product launch event for the new chocolate collection.
* Exact figures withheld out of respect for client data privacy.
During work at Social Bloom, a TikTok strategy was built to grow brand recognition by tapping into the real needs and daily habits of the target audience. Content was built around POVs and voiceovers — incredibly engaging formats that people genuinely wanted to watch, save, and share.
| KPI | Before | After | Growth |
|---|---|---|---|
| Impressions | 433 | 21 750 | +4,922% |
| Likes | 17 | 480 | +2,724% |
| Comments | 0.44 | 8 | +1,718% |
| Saves | 0.33 | 42.6 | +12,809% |
Zeccer needed awareness for a printing service inside Zabka stores with zero brand recognition. I built a TikTok-native strategy connecting resonant formats with subconscious education about the service. The content felt organic to the platform while delivering the brand message - people learned the service existed without being sold to.
Full launch campaign for ZOA Pilates - a premium reformer and wellness studio. Built the content strategy from zero: brand voice, content pillars, visual direction. 74.5% of impressions came from non-followers, validating the discoverability approach.
Verified via Instagram Insights
Stockholm food events startup. Solely responsible for all social media and marketing - creative direction, video production, editing, community management, newsletter, and B2B materials. Designed and ran an offline awareness campaign using QR-coded posters across high-traffic Stockholm locations.
ManyChat automation architecture for a premium dental and aesthetic medicine brand. Keyword-triggered DM sequences and comment-to-DM funnels built to convert content engagement into qualified leads, achieving an average 82% comment-to-DM CTR across active automations.
Brands I worked with as part of my work at Social Bloom — click any to see scope of work.
Selected work created during my employment at Social Bloom Agency. The showcased materials were produced for agency clients and are presented for portfolio purposes only. All trademarks, brand assets, and final rights remain with the respective clients and/or agency according to the applicable agreement. No confidential or unpublished information is included.
Content and Media Strategist at Social Bloom, working across 15+ brands with full responsibility for strategy, creative direction, and campaign execution.
Strategy building, content mindset, Instagram Stories selling structures, and branding fundamentals for aspiring and active social media managers.
It can take time, use budget and still fail to move the brand closer to its goal. That is why direction matters.
I'm Adam, a content strategist and creative director who helps brands turn creative potential into communication that actually works.
Living in two countries and moving through different environments taught me to look at content through people first: how they think, what they notice and what makes them connect.
Outside of work, tennis, training, music and creating content keep me close to discipline, energy and culture — including building my own TikTok profile to 17k followers — all of which shape the way I think, create and collaborate.
My approach is grounded in knowledge and experience, not guesswork.
